Yokogawa

Yokogawa is more than just a name. It is a brand that represents quality, reliability, and excellence in the field of measurement, control, and automation. For over a century, Yokogawa has been delivering cutting-edge technologies and solutions that help customers optimize their operations and achieve their goals. Yokogawa’s brand is built on the trust of its customers and other stakeholders, and its vision to co-innovate tomorrow with them.

Yokogawa’s slogan is “Co-innovating tomorrow”. This slogan expresses Yokogawa’s determination to continually engage in the co-creation of value by working in long-term partnerships with customers to develop solutions that address their challenges and opportunities. Yokogawa’s brand slogan also reflects its resolve to move steadily into the future, one step at a time, by leveraging its core competencies of measurement, control, and automation.

Yokogawa’s identity is symbolized by its corporate logo and key graphic element. The corporate logo consists of a yellow square with the word “Yokogawa” in black. The yellow square represents the sophistication, precision, and accuracy of Yokogawa’s products, services, and solutions, as well as the warmth and kindness of Yokogawa as a company. The black word “Yokogawa” signifies the stability, confidence, and professionalism of Yokogawa as a trusted partner. The corporate logo also resembles a lodestar that points the way to a sustainable society, which is Yokogawa’s mission and raison d’etre.

The key graphic element is the Leading Square, which is a yellow square that radiates light in all directions. The Leading Square symbolizes Yokogawa’s power to innovate and lead the way in solving social issues that will point the way to a brighter future. The Leading Square also represents the places where people gather and connect to engage in co-innovation, which is the essence of Yokogawa’s brand.

Yokogawa’s is reflected in its products, services, and solutions, which cover a wide range of applications and industries. Yokogawa offers measurement instruments, controllers, recorders, analyzers, and sensors that ensure high accuracy, reliability, and performance. Yokogawa also provides control systems, software, and services that enable customers to monitor, control, and optimize their processes and plants. Yokogawa also develops solutions that integrate measurement, control, and automation with information technology, artificial intelligence, and digital transformation. Yokogawa’s products, services, and solutions are widely used in various industries, such as oil and gas, chemicals, power, water, and life sciences, as well as in emerging fields, such as hydrogen, biotechnology, and smart cities.

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